Fundraising isn’t a guessing game—it’s a science. And the best fundraising programs don’t assume. They test.
Whether it’s an email subject line, a donation form layout, a photo in a direct mail piece, or a Facebook ad headline, testing tells you what actually works—not just what feels right.
But here’s the catch: too many organizations view testing as a luxury. They think it’s for the big-budget campaigns or agencies with data teams and dashboards. But with the right approach, testing can be scaled to fit any nonprofit—starting with simple A/B tests that compare two subject lines, or two call-to-action buttons.
The key is consistency. One test won’t change your whole program, but ongoing testing will. Over time, you’ll build a knowledge base unique to your audience—and that’s a huge advantage in a crowded market.
Testing also leads to innovation. It frees your team to be creative because ideas aren’t judged on gut instinct—they’re measured by results.
At Delia Martín, we help our partners build a culture of curiosity and continuous improvement. If you’re not testing, you’re not learning—and if you’re not learning, you’re leaving potential on the table.
For more information, please contact Rod Romero at Rod@DeliaMartinAgency.com.
