We all know the power of a good story in fundraising. But sometimes, the best stories don’t fit neatly into a single email or one-page letter. In fact, they may be even more effective when told over time—layered, revisited, and allowed to unfold.
Expanding a story into a series helps donors connect not just with a moment, but with a journey. When you introduce a client or participant and then revisit their story in future updates—sharing progress, challenges, victories—you invite the donor to walk alongside them. That kind of narrative continuity builds emotional investment and keeps supporters looking forward to what’s next.
This approach works particularly well for rescue missions and ministries where transformation is a process, not a snapshot. A one-off story may highlight someone’s need. But a story series can reveal growth, hope, and the long arc of healing that donor support makes possible.
From a strategic standpoint, serialized storytelling also gives you multiple touchpoints to engage your audience. You can include updates in email sequences, social media, printed newsletters, and video messages—each adding another layer to the relationship between your mission and your donors.
Because when a donor cares about what happens next, they’re much more likely to stay involved.
For more information, please contact Rod Romero at Rod@DeliaMartinAgency.com.
